POP-UP

An nft-wallet-based gallery for newcomer artist to better connect with buyers
Design Team:
1 PM, 2 Designers
My Role:
Product Positioning, User Research, Concept Design, Prototype Design
Timeline:
Jun. 2021 - Nov. 2021

OVERVIEW

Design Problem

The established NFT collections take the biggest slice of cake, which prevents newcomer artist from gaining initial market attention and newcomer buyers from discovering new objects of value.

Goal & Solution

We intend to help newcomer artists gain initial market attention by more differentiated personalized recommendations and more diverse NFT exhibit scenes.

We designed our product, POP-UP, an NFT-wallet-based digital gallery to facilitate connections between newcomers artists and buyers.

NFT Pieces Recommendation

NFT pieces recommendations are based on user interests. Compared to a ranking-oriented model, it helps every investor to find the different NFTs they are more likely to appreciate.

NFT Artists Recommendation

The other kind of recommendation is about NFT artists. You can also click the card to see the artist's whole collections, which is helpful to understand the artist works and ideas more comprehensively.

Seamless Purchase & Creation

Pop-Up offers full series of NFT related function by internal link to trading platforms. Buyers will not miss the best time for purchasing. Artists will mint NFTs and manage works on different trading platforms easily.

Virtual Exhibition Room

Virtual exhibition Room can facilitate many activities. In virtual exhibition rooms, users are free to arrange their NFTs on the walls. This can help room owners better illustrate their creations or show their purchase. Visitors can walk freely to watch and socialize in real time with others in the room.

RESEARCH

Context

A non-fungible token (NFT) is unique data stored on the blockchain, which can be used to certify a digital asset.

2014

The first NFT minted

$250 million

NFT sales in 2020

$2.47 billion

NFT market value in the first half of 2021

The NFT market accelerated after 2020 as the cryptocurrency market ballooned.

Top 10 Collections = 80% Sales in the first half of 2021

The established collections take the biggest slice of cake.

Interview Highlights

" My work on OpenSea only got several views when first appear as the Newly Listed. In a few minutes, they were overwhelmed by thousands of new releases and got no more views.—— NFT Artist

" Top collections are flooding the market, like Bored Ape, which I cannot afford. However, There are few ways to know more about anything different and innovative in this market.—— NFT Buyer

What hinders newcomer artists from
gaining market attention?   🤔

Artists’ Journey

Competitive Analysis

NFTs are listed by sort, which makes it hard for newcomers to get  initial attention.

‘Price’ occupies the most obvious position, with few information about the artist or NFT piece

Promotion resources are controlled by the platform, against the idea of decentration.

Social platforms are not made for NFT, which are not convenient for artists and buyers.

Problem Synthesis

Rankings
Oriented

Rankings
Oriented

Rankings
Oriented

Rankings
Oriented

HMW help newcomer artists gain
market attention?   🤔

IDEATION

Brainstorm

POP-UP: an NFT-wallet-based digital gallery

Artist's Flow

Buyer's Flow

Design Principles

1

Diversification

There should be other dimensions to NFT besides price and volume sorts, so that new works weak on them can get initial attention.

2

Restraint

Restrained information on price will help relief its over attention. Platform's restrained advertising for specific collections can also leave more chance for newcomer collections.

3

Connection

Artists’ better presenting their works and connecting with investors is fundamental to getting attention. It is also critical for new participants to discover new objects of value.

DESIGN

Diversification

The main approach to decentralization is to transform ranking oriented lists into personalized recommendations.

NFT Pieces Recommendation

Main Page

Scroll Down for Interesting NFT Piece

Click to Check NFT Trading Information

Swipe Down for NFT Details

Waterfall Layout is the main method to show the NFT piece recommendations.
Endless Stream gives you endless personalized choices.

NFT Artists Recommendation

Swipe Left or Click ‘Next’ to Jump to the Next Card

Click Into the Card to See More

Swipe Right or Click ‘Follow’ to Follow

Surf the artist's collection

Swipe Cards are set to show artists recommendations quickly.
Representative works are shown in large size to attract attention.

Restraint

About restraint, we adjusted the presentation of information. Now compared with the limited advertising from the platform, unlimited personal recommendation makes it possible for newcomer artists to get attention.

In the NFT artists recommendation, we choose to hide the price and transaction information so that people can focus more on the content in this mode.

Focused on artist and representative works instead of price

Connection

Connection is the most important principle. There are two ways to display one’s collections. They are NFT Stacks and Virtual Exhibition Room.​Stacks are convenient for managing and displaying large numbers of pieces efficiently. NFT can be dragged and placed just like items on real stacks.

Two ways to display one's collection:
NFT Stacks + Virtual Exhibition Room

Virtual Exhibition Room

Move to a Blank Space by Joystick

Long Press to Hang a New Piece

Drag the Target Piece to the Wall

Click Outside to Exit Choice

Modify the Position and Scale

Click Outside to Exit Modification

Finished

Move Away by Joystick

The virtual exhibition shows your art collection in a more lively way and facilitates conversation.

Everyone has an Avatar in the virtual exhibition room. You are free to shape it to represent yourself. When you operate the virtual joystick to move closer to another Avatar you can hear the talking voice louder for both of you. Just like walking closer in the real world.​You can also turn on the auto-guide while visiting. Your avatar will follow the room owner's planned route to bring you the best viewing experience.

Just like real exhibition rooms, room owners can also hold activities here. We call that Themed Live. The room owner can set the time and topic to attract more people for online parties and discussions here.

Themed Live

Select a virtual exhibition room for Themed Live

Schedule a time for Themed Live

After setting the Themed live, it will be posted on Roundtable. A social media module customized for NFT information.

Roundtable

Skim through the news and focus on your favorites

Direct / Group message to discuss and promote

@ 2024 Fang Xu